Halla Wine
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Halla is an imaginary wine brand based on Jeju island, which is a very beautiful island in South Korea. This wine brand’s main targets are travelers who visit and live in Jeju. I set up the brand concept as a gift, to become an attractive souvenir to them. Halla wine was named after a mountain which is located at the center of the island. The mountain is a symbol of Jeju and I hope my brand becomes a symbol of Jeju’s souvenir. The symbol's upper part came from the Korean Alphabet to show the brand identity, which means Halla itself and it was made from those two consonants. The lower part came from the English Alphabet. Along with the wine's pale yellow color scheme, the dominant white color and the gold logo label make harmony with a clear bottle.

007 Halla_Logo.jpg
003_Hall_Magazine copy.jpg
002_Halla Stationary.jpg
003_Halla_Product Box2.jpg
006 Halla_canvas.jpg
004_Business Card.jpg

Award-winning project

Indigo Design Award :
  • Gold in Logos 2020, Non-Pro
  • Gold in Branding 2020, Non-Pro